Rejection is a tough pill to swallow, especially when you are trying to make it as an entrepreneur. We all have our own ways of dealing with rejection, but what if I told you that this could be your opportunity? Rejection can be the perfect catalyst for growth and development. It’s not always easy to see this in the moment, but when we look at the big picture, it becomes clear. The first part of this blog will focus on how to deal with rejection when you get it. The second part will dive into what it takes to turn a “no” into a “yes”.
First, let’s look at how to deal with rejection.
There are two ways of approaching this: one is learning how to handle rejection when it happens, the other is preparing yourself so that when or if it happens you are prepared, and know how to react and either move on or solve their issue and resolve with an alternative solution. We will focus on both today.
The first step is to be aware that rejection is a natural part of life. Remember you will never please everyone, and you're not trying to sell to everyone! It's often not personal, it's just that you don't fit the person's needs at that point! It’s not something to fear, but rather something to embrace and use as an opportunity for growth. When you become aware of this, it will help ease the sting when it does happen—and it will happen! Don`t waste your energy on overthinking and questioning yourself as to why the customer did not move forward with you, there can be many reasons why. Sometimes you will never know. Instead you need to focus all that energy into reflecting and learning from the situation. If you find no`s are becoming more frequent and you have a low conversion rate then this is where we need to take action and turn no's into Yes`s.
The most common reason buyers refuse offers is price. In most cases, it’s because the product or service is either too expensive or not perceived by the customer as good value for the money. If price is your common factor then it could be your not marketing your products and services to the right audience, you may need to do more work on who your actual ideal clients are. Knowing this will deter people from contacting you in the first place that don't fit your criteria, reducing time-wasters.
Educate your audience. Provide the benefits of the services and products you offer. Explain to them why they need what you’re offering and what makes it unique. Having a clear USP (Unique selling point) reduces the risk of them finding an alternative solution elsewhere.
Make sure your marketing strategy is clear. Nothing puts customers off more than being confused by what you actually do. If consumers don't easily understand what your product and service provides to fit their needs and are struggling to find a solution to their problem they will just move onto someone else who clearly suits their needs and fulfils their requirements.
Objections can also come from customers as well, when they don`t trust your brand to deliver. You can overcome this issue and build trust by providing evidence from customer reviews and testimonials and showing them tangible products as and where possible. Over time this reassures customers and allows you to build consumer confidence in your product/services.
Spend time building the know, like and trust factor with all your potential leads and enquiries through numerous avenues of your marketing strategy.
What most businesses can take from this story is that rejection is not rejection at all if you approach it from the right angle. A "no" might not mean the end of the road, but rather just a twist in the path. And if we are able to see rejections from clients as opportunities for other clients, then maybe we will stop getting so bitter when we hear that word. And overall, if we want to avoid getting a negative response, then we will try our best to be better business people by approaching everything with the right attitude and respect.
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