Ideal client
Having an ideal client can be the difference between having a business or just trading for a living.
Knowing exactly who you're selling to makes marketing much easier.
By building a buyer persona, you'll have an idea of the demographics that are interested in buying from you. This will also help you with your marketing strategy and knowing what sort of marketing campaigns to run.
You'll be able to create messaging that targets your ideal clients, which increases the likelihood of them interacting with your business. So not only will you have a buyer persona, but you'll know how to reach out to them and what language they speak — essentially making your target market transparent.
Creating a buyer persona is simple. Start by asking yourself, have you had a past customer who you absolutely loved working with, that has been a pleasure to work alongside? These are the type of people you want to attract more of to your business. We don't want people that have expectations that are beyond our capabilities or people that have questioned our prices and therefore we end up providing services or products at our cheaper rate, not charging our worth. We want people that respect you, pay the going rate with no quibbles and recommend you to future prospective customers.
Also think about your ideal client and what they want from you in return. What problem are you trying to resolve for them, how can you help them? Try to get as specific as possible; this will help you narrow down the demographics that are most likely to be interested in your business. Then create a profile of them, including their age, income level, location and interests. You can also include information about their lifestyle, family and work life. The more we know about them the better, as this will provide you with more in depth information that can be used going forward in all areas of your business marketing plan.
Once you've created a buyer persona, use it to create messaging for your business. When you're writing content or advertising, think about how the person in your buyer persona would react to what you're saying. The goal is to make sure your messaging resonates with them.
You can also use your buyer persona to create landing pages, newsletters, email campaigns and other content that speaks directly to your target audience. Create a list of questions that you know potential clients may ask; then, see if these questions are being answered on your website or social media profiles. If not, use the answers to these questions as a starting point for creating content. They ask, you answer! This will help you connect with your target audience and provide them with the information they need. For example, if you're a photographer and want to create an FAQ page on your website, start by asking yourself what questions people typically ask when looking to hire a photographer for their wedding day.
Download my free guide below to work out who your Ideal Clients are.
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