Are you a supplier interested in working with venues to provide services?
Becoming a recommended venue supplier can unlock a multitude of benefits for your business. From increased visibility to preferential contracts. Becoming a recommended supplier is a great way to expand your reach and your customer base.
In this blog post, we will discuss how to become a recommended supplier for a venue and the benefits of being a preferred supplier.
Why Should You Become a Recommended Venue Supplier
One of the biggest advantages of being a recommended supplier for a venue is that you can gain exposure to a larger pool of potential clients. As a trusted partner of the venue, the venue will market your brand on your behalf, as your business can be showcased on their website, social media platforms, and in their marketing materials. This level of exposure can be invaluable for your business and can help to establish your credibility in the industry, and further more lead to more exposure and bookings. The venue's reputation will be passed on to you as a supplier, helping to build the know, like, and trust factor with potential clients, which in today's highly competitive wedding industry, you need to take advantage of every opportunity to leverage your businesses reputation.
Additionally, if you are part of the venue packages, you will get instant bookings for each wedding booked at the venue. This is a huge advantage for any supplier, as it eliminates the need for costly marketing and advertising efforts, and in return can help provide you with a consistent income stream.
In today's highly competitive wedding industry, building the know, like, and trust factor is crucial to the success of any business. Being a recommended venue supplier can help to achieve this by leveraging the venue's reputation and credibility. This can help to attract new clients and establish your brand as a reputable and reliable supplier.
In addition, being a preferred supplier can open doors to other opportunities, such as networking events and vendor showcases. This allows you to showcase your work to a wider audience and build relationships with other industry professionals. By building relationships and collaborating with other suppliers, you can further strengthen your brand and increase your chances of getting referrals from other businesses.
How to Get Started as a Recommended Venue Supplier
One of the first steps to becoming a recommended venue supplier is to identify the venues where your ideal clients can be found. Take some time to research the different venues in your area and select those that align with your brand and offerings.
Once you have a list of potential venues, it's important to start building relationships with the staff. Introduce yourself at wedding fairs, networking events, and even by simply dropping in to say hello. By taking the time to get to know the staff and showing a genuine interest in their venue, you'll be building the know, like, and trust factor that is essential for becoming a recommended supplier.
Another great way to make a lasting impression on venue staff is to offer to do a photo-shoot for them. This could be a styled shoot featuring your products or services, or even just a general photo-shoot of the venue that they can use for marketing purposes. By offering your time and expertise, you'll be demonstrating your value as a potential partner and setting yourself apart from other suppliers.
Ultimately, becoming a recommended venue supplier is all about building strong relationships and establishing yourself as a trusted and reliable partner not only with venue staff but other industry professionals as well. By putting in the time and effort to get to know venue staff and through networking with other industry professionals, you will be demonstrating your value, knowledge and expertise through photo-shoots and other collaborations, you'll be well on your way to unlocking the many benefits of being a preferred supplier.
Do Not!
It's important to note that cold-calling venues is not a good approach. Instead, focus on building relationships with the staff over time. Show them that you are reliable, professional, and easy to work with, and they will be more likely to recommend you to their clients.
Staff at venues are often snowed under with emails and admin duties, by cold calling a venue your more likely to be dismissed, it`s like a salesman knocking on your door trying to sell you new windows. You haven`t heard of them before, you don`t know if they`re trustworthy.
Never offer staff at venues gifts or money incentives in return for bookings. This is against the law and is a criminal offence. "Under the Bribery Act 2010" – gov.uk This can be seen as bribery.
Instead you could offer the venue trade prices or work on a commission basis. All money exchanged must go straight to the business (venue) not to an employee at the venue.
Overall, being a recommended venue supplier can bring numerous benefits to your business, from increased exposure and bookings to building the know, like, and trust factor. It is a worthwhile investment for any supplier looking to grow their business in the wedding industry.
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